Celebrity Branding

Celebrity branding is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name. Lately there has been a trend towards celebrity voice-overs in advertising. Some celebrities have distinct voices which are recognizable even when they not present on-screen. This is a more subtle way to add celebrity branding to a product or service. And example of such an advertising campaign is Sean Connery voice-over for Level 3 Communications. More recently, advertisers have begun attempting to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior

Acting audition

Any actor knows that in order to build a career and to start landing paying jobs, you have to audition. Visit auditions to find out everything you need to know about auditioning. An acting audition is used in the casting process to demonstrate the level and range of a performer's talent, and functions as well as finding the right actor for the work written. For actors, the audition piece is typically not from the show being considered. Some auditions involve cold reading, or performing a script that the actor is not familiar with. An actor may be called back multiple times during an acting audition for a certain role.